1958 Bazooka Joe in the Netherlands and Belgium

Bazooka the Atom chewing gum was likely introduced in 1954 in The Netherlands, with initially gags from Henry, by Carl Anderson. Promotion really started in 1958 however. In the comic magazine Sjors, 1958 (numbers 25, 27, 28, 29 and 41) we see the oldest adverts. A window poster was made, see the original photo, taken in 1958. Also the first (American) merchandising turned up in The Netherlands: a good luck charm (keep me and never go broke) and the Atom bubblegum roll-o-button. The first wrappers state Atom gum (sea photo), the wrappers will change later in text. The chewing gum was made in Cork, Ireland and exported to The Netherlands.

Henry gags: thanks to Peter from Riga, Latvia